According to a report by “The Block,” Travala, a cryptocurrency-native travel booking platform, has integrated its network of over 2.2 million accommodations in 230 countries into the global hotel and accommodation search platform Trivago, offering cryptocurrency payment services.
This integration will allow millions of Trivago users to explore, compare, and book accommodations from Travala and make payments in over 100 different cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), BNB, and Travala’s native token AVA.
Travala aims to provide a decentralized and transparent travel booking experience by integrating blockchain technology into the travel industry, allowing users to book flights, hotels, and accommodations using various cryptocurrencies. In December last year, Travala announced a nearly doubling of its revenue compared to the previous year, reaching $100 million, and unveiled a Bitcoin and AVA treasury program. Travala also emphasized that, on average, 78% of bookings last year were made with cryptocurrency.
Through this integration, Trivago users who choose Travala accommodations will be directed to complete their bookings on the Travala platform and can earn rewards through its AVA Smart program, including discounts, up to 10% Bitcoin cashback, and other Web3 travel rewards.
Following the announcement, the price of AVA coin has seen a significant increase, with a growth of over 10% in the past hour. As of the time of writing, the trading price of AVA is $0.707.