Japanese Investment Firm Metaplanet Establishes Strategic Advisory Board, Appoints Eric Trump
Japanese investment company Metaplanet announced on Friday the establishment of a strategic advisory board, appointing Eric Trump, the second son of U.S. President Donald Trump and executive vice president of the Trump Organization. Following this news, Metaplanet’s stock surged over 17% in early trading today.
Metaplanet stated that the newly formed committee will be composed of influential figures, speakers, and thought leaders from around the world, dedicated to advancing the mission of Bitcoin and financial innovation.
Simon Gerovich, CEO of Metaplanet, shared a photo with Eric Trump on the social media platform X today, expressing that the company “warmly welcomes Eric Trump to our newly established strategic advisory board. His business expertise and passion for BTC will help propel our mission to continue building one of the world’s leading Bitcoin financial firms.”
Source: Simon Gerovich’s X
Metaplanet was originally a company focused on developing Web3 and metaverse technologies while operating in the hotel industry. In April 2024, it transformed into a Bitcoin financial firm, adopting Bitcoin as its core financial reserve asset to hedge against Japan’s debt burden and the resulting volatility of the yen. According to official information, Metaplanet is rebranding one of its hotels located in Tokyo, which will open in the third quarter of 2025 under the new name “The Bitcoin Hotel.” In addition, the company holds the exclusive license for the renowned Bitcoin media outlet, Bitcoin Magazine, in Japan.
This past Tuesday, Metaplanet announced its plan to issue 2 billion yen in ordinary bonds to purchase more Bitcoin, while also announcing that the company has spent approximately 1.879 billion yen to acquire 150 Bitcoins. As of March 18, Metaplanet holds a total of 3,200 Bitcoins, with an average purchase price of 12,603,303 yen (approximately $84,212). Based on the current Bitcoin price of about $84,400, the total value of these Bitcoins is approximately $270 million.
Eric Trump frequently comments on cryptocurrency on social media platforms and retweets information related to the cryptocurrency project World Liberty Financial (WLFI), which is supported by his family. According to a previous report by Zombit, Eric Trump discussed the transformative potential of Bitcoin in an interview last year, comparing Bitcoin to the cornerstone of his family’s business—real estate—while emphasizing Bitcoin’s unique advantages as a hedge for traditional investors.