Leading cryptocurrency exchange BingX has announced further collaboration with Chelsea Football Club: starting from the 2024/25 Premier League season, BingX will transition from being a sleeve sponsor to becoming the official training kit partner for the men’s team.
To celebrate this milestone, BingX used custom-made drones to airdrop the training kits at Stamford Bridge stadium, marking the beginning of their enhanced collaboration in a cryptic style. This is the first time the BingX brand logo has been prominently displayed on the front of the training kits. The male players and coaching staff will wear these kits during all training sessions.
As BingX becomes the front-of-shirt sponsor for the men’s team’s training kits in the upcoming season, BingX will receive increased exposure, enhancing its brand awareness in the global sports industry and aligning the brand closely with the pursuit of excellence. Just as footballers train relentlessly to reach their peak performance, BingX cryptocurrency traders achieve outstanding results through rigorous analysis and strategic trading. From the training ground to the trading floor, BingX empowers individuals, together with Chelsea, to continuously surpass themselves.
BingX will bring a series of exclusive benefits to its users and sports fans, including but not limited to Chelsea matchday tickets, VIP experiences, and exquisite co-branded merchandise. Additionally, BingX will launch an exciting trading competition that mimics the drone airdrop activity, further involving the community through the concept of “airdrops.” Users can earn surprise airdrop rewards by completing daily check-ins, facilitating more dynamic interactions.
Vivien Lin, Chief Product Officer of BingX, expressed her enthusiasm for this upgraded collaboration:
“At the beginning of this year, BingX embarked on a cross-industry collaboration and became the official sleeve sponsor for Chelsea Football Club. Driven by shared passion and an appetite for limitless exploration, both parties jointly launched the ‘Empowering the Future’ initiative. This strategic partnership signifies the collaboration between two industry giants as BingX officially enters the world of sports and entertainment.”
About BingX:
Established in 2018, BingX is a global leading cryptocurrency exchange, providing diversified products and services such as spot, derivatives, copy trading, and asset management for over 10 million users worldwide. It supports cryptocurrencies such as Bitcoin, Ethereum, Dogecoin, and Telegram Ton. BingX is committed to providing a trusted platform, empowering users with innovative tools and features to enhance their trading abilities. In 2024, BingX proudly became the official cryptocurrency exchange partner of Chelsea Football Club, marking its first remarkable appearance in the sports world.
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