McLaren Racing, in partnership with leading blockchain technology company OKX, has unveiled a limited-edition “Legend Reborn” livery design that will be used on the McLaren MCL38 F1 car for the 2024 Singapore Grand Prix.
The “Legend Reborn” livery design, co-created by McLaren and OKX, aims to pay tribute to McLaren’s iconic MP4 era from 1981 to 1996. The MP4 series is widely regarded as one of the most outstanding F1 cars ever, showcasing true innovation, which is a quality valued by both brands. The design incorporates elements from the MP4 era and McLaren’s signature Papaya Orange color, paying homage to the team’s glorious history.
Legend Reborn made its debut at an exclusive trackside event in Singapore, attended by Haider Rafique, Chief Marketing Officer of OKX, Zak Brown, CEO of McLaren Racing, and McLaren F1 team drivers Lando Norris and Oscar Piastri.
The livery also pays tribute to McLaren’s legendary drivers, including Ayrton Senna, Alain Prost, and Niki Lauda, who drove and helped create the iconic history of the MP4 era. The names of these 13 iconic drivers from that era are incorporated into the cockpit’s livery.
The collaboration between McLaren and OKX focuses on innovation and enhancing the fan experience. Legend Reborn, building on McLaren’s tradition, evokes a unique sense of nostalgia, propelling McLaren into a wider racing community.
Legend Reborn follows the “McLaren Senna by OKX” tribute livery unveiled earlier this year at the Monaco Grand Prix.
Louise McEwen, Chief Marketing Officer of McLaren Racing, said:
“We share the belief with McLaren in the power of perseverance and innovation. This year, we have launched some upgrades of our own, including a comprehensive revamp of our wallet, which will make the decentralized world more accessible to people worldwide. We believe that, like F1, cryptocurrencies can be disrupted by a visionary team that fearlessly innovates and has a ‘challenger’ mindset. It is a new era to replace established hierarchies, and Legend Reborn encourages us to reflect on the past while planning new routes for the future and finding inspiration.”
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